During the Impact Fair at the Jaarbeurs, we once again had the pleasure of collaborating with Vegan Food Tour. This company organizes delicious tours of the best vegan restaurants in Amsterdam, Rotterdam, and Utrecht. For their presentation at the Impact Fair, they wanted to tell their story in a unique and sustainable way, and they did it with cardboard!

We designed a trade show booth that showcased their tours and dishes in an accessible and visually appealing way. We custom-made several pedestals, each featuring the three cities. These pedestals showcased vegan dishes and enthusiastic reviews, among other things.

At the heart of the stand was a large cardboard pillar, which served as an eye-catcher. Here too, the three cities were represented, so that the whole thing told a clear and coherent story.

In addition to several photos of the booth, a video has also been recorded that beautifully captures the final result. You can watch the video here!