At ASML, innovation is everything. This is not only reflected in the technologies but is also fully implemented within the organization itself. To make their internal IT structure change tangible, we collaborated with ASML and Frisse Blikken to create a unique presentation at the ASML campus. The result? A detailed cardboard model that brings the new operating model to life!

From animation to physical model

ASML developed an animation to explain the changes in their IT structure. But how do you make such a process tangible during an event? That's where we came in! Using cardboard as a building material, we created an impressive model that clearly demonstrates the structure and operation of the new model.

This model allowed visitors to literally view the new IT model from all angles and better understand how the changes within ASML are taking shape.