For the Deelauto Showroom, organized by the Ministry of Infrastructure and Water Management and opened in Utrecht Central Station, we designed green arches that not only stand out, but also convey an important message: the future of sustainability and resource sharing. These arches, made from our iconic re-board cardboard, are covered with dried moss and plastic ivy. They were the perfect visual support for the event that revolved around car sharing – a smart, sustainable choice that is good for both the planet and your wallet.

The arches were not only eye-catching, but also practically designed with iPad holders and space to discreetly pull charger cables through the arch. To ensure the arches stood firm, even when knocked, we weighted the bottom, which provided extra stability.

Cardboard completes the circle

This event was all about sustainability. The Groundbreakers makes conscious choices to minimize their CO2 footprint. By using cardboard, this sustainable circle was completely closed!